Women's sports garnered 28.6 billion minutes of views in the U.S. in the first half of 2026, an 18% increase year-over-year, with advertising spend up 120% since 2022, according to a Nielsen report.
Alpine managing director Steve Nielsen, a veteran of Formula 1 since 1985, shares insights into his four-decade career, the sport's evolution from a niche interest to a global powerhouse, and the roles of Bernie Ecclestone and Liberty Media in its growth. He also discusses the potential return of the Indian Grand Prix, highlighting India's significant F1 fanbase.
Pranav Adani's visit to the Singapore Grand Prix has intensified speculation about Formula 1's return to India. The Adani Group, which owns the Buddh International Circuit, is actively pursuing the revival of the Indian Grand Prix, with support from the Indian government. However, significant financial and logistical challenges, including tax clarity and substantial upgrade costs, must be overcome amidst increasing global competition for hosting races.
The study, covering audience trends across the three host nations, found that Lionel Messi's debut for Inter Miami CF in the 2023 Leagues Cup drove a 173% leap in linear viewership compared with the tournament average.
Sha'Carri Richardson wins the Stawell Gift from scratch, storming from the back to claim victory in Australia's iconic 120m handicap sprint.
India's women's team faces a tough challenge against Japan in their second AFC Women's Asian Cup match after a narrow defeat to Vietnam. The team aims to maintain intensity and adapt tactically against the formidable Japanese side.
'The top two reasons for the low participation of kids are lack of time and need to focus on studies.'
Sports fans and players across the world frustrated by cancelled matches because of the coronavirus epidemic are turning to e-sports, with professional real-world athletes joining virtual game tournaments of football, auto racing and basketball.
The couple made an unannounced visit to a residential society in the city and challenged two residents to a friendly mixed doubles match.
Kubica won the race in his fifth attempt, his first three in the second tier LMP2 category, to become Poland's first overall winner since Le Mans was first staged in 1923.
Jannik Sinner defeated Carlos Alcaraz in a high-octane final to claim his maiden Wimbledon trophy and fourth Grand Slam crown on Sunday.
Mick Schumacher is now expected to move up to Formula One with Red Bull's Honda-powered AlphaTauri team
'As you're watching the IPL live, there's a conscious effort to showcase the entertainment portfolio.'
Former Australia pacer Jason Gillespie revealed that he stepped down as Pakistan's Test head coach after being 'completely and utterly blindsided' by the PCB.
The Indian Grandmaster's first victory took him to joint-fifth in the 10-player Hastings chess tournament.
Dinamo Zagreb and Celtic played out a lifeless 0-0 draw in the Champions League on Tuesday, with Celtic keeper Kasper Schmeichel producing the match's memorable moment with a late save.
Beyond the handball incident, the Belgian champions were the better side on the night. Villa's World Cup-winning keeper Martinez was pressed into action early by Brugge, who had seven shots on target to the Premier League club's one, and made several key saves to keep his team in the game.
Viswanathan Anand was held to a draw by GM Peter Heine Nielsen in the blindfold game of the 9th round at Amber
Massa, who failed to score after a bungled pitstop, claims the race should have been cancelled because the sport's leaders allegedly knew before the end of the 2008 season what had happened but covered it up.
Data and measurement company Nielsen Sports which ranked 30 countries according to the percentage of the population who described themselves as interested in football, showed that UAE tops list of soccer crazy nations.
Dhoni endorses 42 brands to Bachchan's 41 and SRK's 34.
Rohan Bopanna and Divij Sharan saved three match-points in an edge-of-the-seat thriller to prevail over a fighting Danish pair of Frederik Nielsen and Mikael Torpegaard as India kept its place in the Davis Cup World Group I by taking an unassailable 3-0 lead in the Play-off tie, in New Delhi, on Saturday.
Rafael Nadal will have his work cut out when play begins next week, not on the Caja Magica's three red dust courts, but on gaming consoles.
Betting as a function of pure luck is banned in the country, but games of skill with monetary stakes are not.
A summary of sports events and sports persons, who made news on Tuesday
The Qatar World Cup has had the lowest number of long-range shots and smallest percentage of goals scored from outside the penalty area in the last five tournaments.
Meet Lando Norris, who pipped Lewis Hamilton in the Austrian F1 on July 5 for a podium finish.
Globally, T20 cricket is the most popular format with 92 percent interest while ODIs are a close second with 88 percent interest.
India's Divij Sharan and his Slovakian partner Igor Zelenay and progressed to the next round of the Murray River Open tennis tournament.
India opened their account at the ISSF World Cup with the trio of Elavenil Valarivan, Ramita and Shreya Agrawal claiming the gold medal in the 10m air rifle team women competition in Baku, Azerbaijan.
The way video is being watched and monetised is changing. This is the first thing that stands out as the penetration of smart TVs continues to rise.
The most notable aspect of both 2022 shootouts was the shockingly poor quality of the kicks.
Didier Deschamps of France and Argentina's Lionel Scaloni should avoid the temptation to throw on a 'penalty specialist'
A Russian medallist at the Pyeongchang Winter Olympics is suspected of having tested positive for a banned substance, a source at the Games said on Sunday, in a potential major blow to Russia's efforts to emerge from a drug-cheating scandal.
Belgian Jasper Philipsen took second place with France's Christophe Laporte finishing third, eight seconds behind.Overall, Van Aert leads compatriot Yves Lampaert (Quick Step Alpha Vinyl) by 25 seconds and defending champion Tadej Pogacar (UAE Emirates) by 32.
Germany came to Qatar with a leaky defence that had not kept a clean sheet in a competitive game
Phogat, who will make her MMA debut against South Korea's Kim Nam-hee at One Championship's Age of Dragons event in Beijing on Saturday,
Sahara Force India enjoyed a double points finish at the 'home' British Grand Prix with Esteban Ocon and Sergio Perez finishing eight and ninth to collect six points for the team, in Silverstone, on Sunday.
London Olympics bronze-medallist in mixed doubles, Joachim Fischer Nielsen of Denmark feels India has a "strong" men's and women's singles pool and the country is fast emerging as a force to reckon with in world badminton.
